Food + Future CoLAB Winter
To kick off this weeks theme of understanding, we sought to get inspired by the uninspiring big-box grocery store experience. What did we find? Confusing, misleading labels that leave consumers with no idea of what they're eating. To solve this mystery, we created Good & Gather – a new brand and grocery experience for the modern-day big box store.
GATHER is not only a brand, but an EXPERIENCE
After synthesis with Target, the brand was selected to move forward. The original Good + Gather prototype was piloted in Target stores in Boston, Minneapolis, and San Francisco! Below are pictures of the first scrappy pilot product and our setup at the Target Fenway location!
Check out our blog post!
Good & Gather was selected for the 2016 TechStars Retail Accelerator.